Wow, what a week! Our 5 Days of Drops for our 5th anniversary was a blast, and we’re so excited to share all the highlights of our Allie+Bess anniversary week with you. Here’s what went down each day.
Our 5th Allie+Bess anniversary, day by day
Sunday: Hoodies
We started our anniversary week with a big hit, the XO Hoodie. This new hoodie quickly became a favorite. It’s made from 52% cotton and 48% polyester, with a super soft fleece lining. It’s sized based on men’s sizes and doesn’t have a drawstring, making it both comfy and cool.
Monday: Mallory & Keelin Bracelets
On Monday, we brought back two of our best-selling bracelets: the Mallory and Keelin. These bracelets are all about happy vibes, and we’re so glad to have them back to celebrate our 5 years. They’re truly special to our A+B family.
Tuesday: New Vinyls
Tuesday was all about our vinyl jewelry. We launched 5 new 4mm vinyl bracelets and 2 vinyl necklaces. It felt great to go back to where it all started with these fun, limited-edition pieces. And guess what? The new necklaces are named after the middle names of Allie and Bess’s sons!
Wednesday: Playful Sophistication Stack
On Wednesday, we introduced the Playful Sophistication Stack. This set includes 5 new bracelets that mix fun and style. Picture Dotties and seed beads coming together, that’s what this stack is all about. It’s the perfect blend of playful and sophisticated.
Thursday: Rings
We wrapped up our week with a brand-new category, rings! We’ve been working on these for a while, and we’re thrilled to finally share them with you. It’s a new way to enjoy A+B jewelry, and we’re so excited to celebrate our 5th anniversary with this fresh addition.
Thank you
We want to say a huge THANK YOU to all of you for being part of our A+B family. You’ve helped us make our dream come true, and we’re so grateful for your support. It was such a fun way to celebrate our 5th anniversary! 🎉