A charm bracelet tells a story: a sport, a birth month, a favorite trip or an inside joke, right on your wrist. Building one is easy once you pick the chain and the first few charms. Here's how to build a charm bracelet, how many charms to start with and the charm bracelets we make.
Step 1: Pick your chain
The chain sets the look. On our Community Charm Bracelet you choose between two:
- Elite Bracelet: in gold or silver.
- LJ Bracelet: a puffy mariner chain with bold links, in gold.
Gold or silver? Match the jewelry you wear most, so your charm bracelet slides right into your stack.

Step 2: Choose charms that mean something
The best charm bracelets are personal. Start with what you love:
- Memories: our Community Charms each started with someone's story, like the Oyster Charm, Lemon Wedge Charm and Match Box Charm from Eden's favorite dinners, or the Saturn Charm, inspired by "love you to the moon and to Saturn."
- Home: the Magnolia Charm is Anna McGowan's nod to home in Mississippi, and the Chili Charm and Hummingbird Charm each carry their own designer's story.
- A little symbol: the Rhinestone Teal Butterfly Charm, a symbol of becoming.
Step 3: Decide how many charms
Three is the sweet spot to start. It's enough to tell a story without crowding the chain, and it's what the Community and MVP Charm Bracelets come with. The Community Charm Bracelet lets you pick any 3 from its list of charms.
Charm bracelets ready to build
- Community Charm Bracelet: your choice of chain plus 3 Community Charms, in gold or silver.
- MVP Charm Bracelet: for the athlete or the loudest fan in the stands. The Elite Charm Bracelet in gold or silver with a Bubble Number Charm, a Sports Charm and a Reign Enamel Heart Charm, each your pick. Put a jersey number, a sport and a team color together; it's a sweet gift for senior night.
- Tessa Charm Bracelet: the Tessa Bracelet in gold or silver with a Birthstone Charm for a special month.

Charms that also go on a bracelet
Some of our charms work on a necklace or a bracelet:
- Turquoise Heart Charm: a charm loop and clasp let her hang from a necklace or turn a chain into a heart charm bracelet.
- Horseshoe Charm: a gold horseshoe that slides onto a necklace chain or a bracelet.
- Enamel Bubble Letter Charm: an initial in light blue, purple or pink enamel with a charm loop, so she can hop onto a bracelet too.
How to wear a charm bracelet
- On her own: a charm bracelet has plenty going on, so she looks finished solo.
- In a stack: pair her with slim bangles or a seed bead bracelet, and keep the beads simple so the charms stand out.
- Matching necklace: carry one charm theme across both. Our charm necklace ideas can help.
Charm bracelet FAQ
How many charms should a charm bracelet have?
Start with 3. That's what the Community and MVP Charm Bracelets come with. For something simpler, the Tessa Charm Bracelet has one birthstone charm.
What's a good charm bracelet for a gift?
The Tessa Charm Bracelet with her birth month, or the MVP Charm Bracelet with her jersey number and sport.
Can I mix gold and silver charms?
Yes. Many of our charms come in both, and a mix goes with everything.
Shop charm bracelets
See them all in Charm Bracelets, and browse every charm in Charms.












































































































