As we reflect on the journey that’s brought us here, we’re so excited to share our theme for 2025—Living in Color. At Allie + Bess, color has always been a part of who we are, but this year, it’s more than just what we wear. It’s about how we show up in the world, how we embrace all the messy, beautiful, chaotic parts of life. It’s about living fully, in all the highs and the lows, and finding strength in our authenticity.
Every piece we create is a little reflection of that journey—of living out loud, unapologetically, and embracing all the moments that make us who we are. It’s the laughter, the tears, the everyday chaos, and the quiet, grounding moments in between. Living in Color is a reminder that the richness of life is found when we show up as our truest selves.
Allie’s Take on Living in Color
“We chose Living in Color as our theme this year because it feels like a way of stepping out of the shadows and into the light. It’s about finding the courage to make choices that reflect my heart, letting go of the need to fit in, and embracing the freedom to stand out. This year, I’m focusing on celebrating every shade of life—the light and the dark—and hoping that through our collections, you’ll feel inspired to embrace your own confidence and live boldly.” — Allie
Bess’s Perspective
“To me, Living in Color is all about embracing life with an open heart. It’s about those big, bold moments that give us energy, and the quieter, grounding ones that remind us of what’s important. It’s a reminder that the beauty of life is in showing up as our truest selves. This theme is a celebration of living fully, authentically, and with a sense of joy. I’m so excited to see how this unfolds in our collections and how it can inspire others to live their own colorful lives.” — Bess
A Year of Friendship, Reflection, and Bold Choices
Living in Color is more than a theme for us at Allie + Bess—it’s a call to show up, to be ourselves, and to embrace all that life has to offer. This year, we’re here for every moment, big or small, and we hope our collections inspire you to do the same. We want to celebrate the colors that make you feel alive, the ones that ground you, and those that remind you that you are enough.
Here’s to 2025—another year of friendship, laughter, and embracing the full spectrum of life. Cheers to living in color, together.
We can’t wait to share everything that’s coming your way this year. Stay tuned!