HEAT is the third and final drop in our summer collection—and honestly? It’s my favorite.
This one hits close to home.
Way before Allie + Bess, I’ve always loved street style. That cool-but-not-trying look. Hoodies with gold hoops. Layered jewelry with messy buns. Girls who somehow make sneakers and stacks feel like a whole moment. My Pinterest boards have been full of that energy for years.
So when we sat down to dream up this drop, I knew exactly where I wanted to go.
We wanted HEAT to channel that same energy: easy to throw on, but bold enough to stand out. It’s for the girl who wears the neon bangles, stacks her chains without overthinking it, and knows confidence is the accessory that pulls it all together.
Bold jewelry shouldn’t be reserved for beach days. HEAT is our reminder that bright colors and chunky statements belong in the city too.
We shot this collection twice (because once just wasn’t enough).
The first time was in our parking garage on a gray, rainy day. It felt gritty and raw—very “you caught me on my way to something cool.” The second shoot was full city energy: downtown rooftops, street corners, skyline in the background, DART station cameos. It felt like the version of summer we hadn’t shown yet.
But here’s what most people don’t see: the chaos behind the scenes. Changing outfits in the back of a car. Untangling necklaces on the floor. Trying to find a good lighting pocket in a parking lot while juggling prop bags and coffee cups. It’s not always cute—but it’s always worth it.
We’ve been working hard behind the scenes to tighten up our systems—naming every piece, staying organized, prepping moodboards. But HEAT still tested us. In the best way. It reminded me that making something look effortless takes a whole lot of intention, patience, and trial and error.
And when it clicks? That’s where the magic lives.
I can’t wait for you to see what we made. It’s bold. It’s electric. And it might just be my favorite thing we’ve ever done.
xx,
Allie
P.S. If you’ve ever made a sidewalk your runway—you’re gonna love this one.