Meet our first summer collection, Marfa! This collection has been in the works for months and months, and it’s one we’ve felt really connected to from the start. As we began to plan our summer launches, we knew we wanted to do something completely different than anything we’ve done before. We just kept coming back to Marfa.
The Marfa Collection is anchored in everything we love about West Texas, from the dusty landscape to the desert shades. The 1970’s influence you’ll see in the pieces, color palette, and photoshoot are rooted in the area’s history. Marfa began gaining major attention in the 70s, when contemporary artists like Donald Judd were drawn to its quiet, untouched landscape. They began placing huge modern art installations against the natural desert backdrop, something that still gives the town its distinct edge today. That contrast stuck with us. The idea that something so minimal could still feel so bold and unexpected.
We leaned into a 70s-inspired look to bring that story to life, but in a way that still feels like us: bright, fun, and easy to wear. Every piece in this collection feels considered, like something you reach for without thinking but still get asked about. Marfa inspires us in a way that feels real, and this collection reflects that. We can’t wait for you to meet us in Marfa!
