Bag charms are one of those little details that can make an everyday accessory feel a whole lot more personal. They’re colorful, easy to clip on, and an effortless way to add a little fun to whatever you’re carrying.

Not sure where to put yours? Here are a few of our favorite ways to style them—no rules, just good ideas:


On your water bottle

Yes, really. Clip a charm onto the handle or loop of your water bottle for an easy pop of color wherever you go. A little personality, right alongside your daily essentials.


On your work tote

Give your everyday tote a little refresh. A bag charm is an easy way to change up your look without changing your whole bag. Choose one that matches your outfit, your mood, or simply a color you love.


On your going-out purse

Have a favorite purse you reach for when you're heading out? Add a charm for an unexpected little detail. It’s an easy way to make a familiar bag feel fresh and uniquely yours.


On your keychain

A charm on your keys adds a little color—and makes them easier to spot in your bag. Try pairing an initial charm with a colorful one to make the combination feel extra personal.


On your backpack or diaper bag

Whether it’s a backpack, diaper bag, gym bag, or anything in between, a charm can turn an everyday essential into something that feels more like you. Clip one on and let your personality do the rest.


On a gift

Charms make thoughtful little extras, too. Clip one onto a pouch, tie one onto a gift, or add one to a favorite accessory for a finishing touch that feels personal and unexpected.


Bottom line: if it has a handle, zipper, or loop—you can probably add a charm.
Style it however you want. Mix and match. Make it personal. Live in color.


Molly Wilson