A small thing that makes a big difference

Our new bag charms are here—and trust us, you’re going to want one (or three). They’re colorful, easy to clip on, and somehow make everything feel a little more fun.

Not sure where to put yours? Here are a few of our favorite ways to use them—no rules, just good ideas:


On your water bottle

Yes, we’re serious. Clip one to the handle or loop of your water bottle and boom—you’ve got a little color on the go. Hydration, but make it cute.


On your work tote

Tired of your bag looking the same every day? Same. Adding a charm is an easy way to switch things up without thinking too hard about it. Pick a charm that matches your mood, outfit, or just something you like. That’s it.


On your going-out purse

You know that purse you pull out for dinner or drinks? Give it a little personality. Clip on a charm and suddenly it looks like something you actually had fun styling—not just something you grabbed on the way out the door.


On your keychain

This one’s a no-brainer. Clip a charm to your keys and now they’re easier to find in your bag and a little more fun to carry around. (We love pairing an initial charm with a colorful one.)


On your backpack or diaper bag

Busy day? Errands? School pickup? Add a charm to whatever bag you’re using and call it your personality clip. It’s a small thing, but it makes your bag feel more like yours.


On a gift

Charms make great add-ons. Clip one to a pouch or tie one onto a gift box for that “you really thought of everything” vibe.


Bottom line: if it has a handle, zipper, or loop—you can probably add a charm.
Style it however you want. Mix and match. Make it personal. Live in color.

👉 [Shop bag charms here]

Molly Wilson