Let me give you a little backstory on Allie + Bess.
When we first started, we dropped products randomly… because honestly, we had no idea what we were doing. It didn’t take us long to realize we needed a better plan. So, we made an early (and pretty game-changing) decision: we were going to drop collections that worked together and felt intentional.
Being from the South, it was a no-brainer that our first official collection would be Gameday. Football is a way of life here, and if you’ve ever been to a Southern tailgate, you know the girls don’t mess around when it comes to fashion.
Fast forward five years… and we’re launching our best “gameday” collection yet: Sport.
Gameday 2024 might’ve done us all in. Last year, we created over 75 different stack combinations with stacks of 3, 5, and 7 — it was a lot. Not only was it a mountain of backend work, but more importantly, it overwhelmed you (and us).
With our word for the year being intentional, we knew it was time to rethink.
We also realized that the word gameday can feel limiting. Plenty of people see it and think, “Not for me,” just because they’re not into sports. But this year, we’re changing that.
Meet SPORT.
Sport is made to move with you — from the tailgate to your everyday life.
Yes, it’s rooted in our gameday DNA, but it’s so much more than that.
We designed it with versatility and ease in mind:
• Dainty gold and silver bracelets you’ll never want to take off
• Classic huggies that live in your ears
• A star ring that pairs perfectly with athleisure or stacks up beautifully with your diamonds
Of course, we’re still repping team colors — just in a more refined, less in-your-face way. We narrowed it down to nine monochromatic stacks, so you can show your spirit without the clutter.
Not into team colors? We’ve got you too.
We’re launching:
• Enamel heart charms in bold, vibrant colors (wear them on a necklace or our very first…)
• Charm bracelet (!!) Yep, she’s finally here.
• Our new bubble number charms — so you can rep your favorite player (or your kid’s jersey number) in a fun, playful way.
Sport is all about motion, energy, and that bold spirit of competition.
It’s sleek but fun. Easy but elevated. Made for women who move with purpose and want jewelry that can keep up — without sacrificing style.
SPORT IS LIVE 07/23 @11:00 A.M. CST.
- Allie