Let’s be honest, owning a business is one big, beautiful learning curve. Kind of like life, right?
You try things, you learn, you pivot.
Last fall, we launched our collection a little later than planned, and truthfully? We missed the moment. Our community had already moved on to holiday sparkle, and we realized—ouch—that timing really is everything.
This year, we wanted to do it differently. To feel fall right from the start and give our pre-fall drop the space it deserved. Enter: The Trail Pre-Fall Collection.
Why Trail?
Trail captures that magical shift in seasons—the crisp air, the cozy vibes, the call of the wild (even if you’re answering it from your desk or school drop-off). Inspired by nature’s untamed beauty and the spirit of adventure, it’s full of earthy textures, organic shapes, and that subtle sparkle we all love.
Whether you’re heading to the lake, sitting fireside, or walking city streets, these pieces are made to go with you.
Behind the Shoot
How do you create fall magic when it’s 90 degrees in May in Texas? (Bless our creative team.) We searched for locations until our photographer sent a photo of a little park outside Dallas.
It was perfect. Total “pack the trail mix and grab a sweater” energy. The clouds rolled in, the temps dropped juuust enough, and suddenly we were in our fall feels, dreaming of s’mores by the fire.
The Moment is Here
Our Pre-Fall Collection Trail is live August 15th @ 11AM CST, and we hope it makes you feel connected to the season wherever you are. Whether you’re in full-on leaf-peeping mode or still waiting for that first cool breeze, these pieces are your reminder that fall is coming—and you’re ready for it.