Every football season, we get excited to bring back one of our favorite collections. But if you've been around Allie + Bess for a while, you know our Gameday Collection was never meant to be just football jewelry.
Of course we love the college tailgates, SEC Saturdays, and packed stadiums. But for us, gameday has always meant so much more.
It's Friday night lights. Saturday mornings at the soccer field. Volleyball tournaments. Baseball games. School spirit days. Watching your daughter cheer or your son take the field. It's showing up for the people you love.
That's exactly why we design our gameday jewelry to fit into your everyday life—not just a few weekends every fall.
One of the very first collections Bess and I ever created was Gameday. Back then, it looked a little different. It was just the two of us changing outfits in parking lots before photoshoots, loading jewelry into the car ourselves, and hoping someone else would love what we had dreamed up.
Looking back now, it's surreal to see how much this collection has grown.
But what hasn't changed is why we create it.
From the beginning, we wanted to design game day accessories that felt elevated enough to wear beyond the stadium. Pieces that represented your team colors without feeling like something you'd only pull out a few Saturdays a year.
Because the best jewelry should actually be worn.
Whether you're headed to a college football game, cheering on your kids from the sidelines, traveling for tournaments, or grabbing dinner with friends after the game, these are the pieces we hope become part of your memories.
The Pieces You'll Reach For Long After Football Season
One thing we've learned over the years is that the most-loved pieces in your jewelry collection are the ones that work with everything.
That's exactly why we always style our Gameday Collection alongside our Essentials Collection.
If Gameday brings the color and personality, Essentials is the foundation.
These are the everyday jewelry pieces I find myself reaching for almost every morning. The layered necklaces that instantly make an outfit feel complete. The bracelets that somehow work with everything. The pieces that make getting dressed easy, whether I'm in sneakers and denim, workout clothes, or headed to dinner.
Together, they create the effortless bracelet stacks and layered looks we're known for.
Some days I'll wear a full stack in my team colors.
Other days it's just one colorful bracelet mixed with my everyday gold favorites.
That's my favorite part—there are no rules.
Jewelry That Lives With You
As we've grown as a company, I've realized something.
The jewelry people love the most isn't necessarily the trendiest piece or the one they bought for a special occasion.
It's the piece that becomes part of their life.
The bracelet they wear every single day.
The necklace that's in every vacation photo.
The stack they reach for before every game, every school event, every road trip, every ordinary Tuesday.
That's what we've always hoped Allie + Bess would become.
Not jewelry that sits in a jewelry box waiting for the perfect occasion, but jewelry that goes wherever life takes you.
Whether you're shopping for college gameday jewelry, looking for colorful football season accessories, building your favorite everyday jewelry stack, or simply wanting pieces that make getting dressed more fun, I hope this collection becomes part of your story.
Because the best seasons aren't just the ones we watch from the stands.
They're the ones we get to live.