The holidays are supposed to feel magical, and honestly, they do. The twinkle lights, the sparkle in my kids’ eyes, the cozy nights by the tree — I live for it all. But y’all, let’s be honest, it can also feel a little crazy. Between school events, family gatherings, and that never-ending shopping list, the most wonderful time of the year can start to feel like a full-time job.
At our house, it’s joyful chaos in the best way. Jack’s schedule alone could be its own spreadsheet with swim meets, school concerts, and more. And Kate? She wants to help with everything — from hanging ornaments to “wrapping” gifts, which usually means taping the scissors to the paper. It’s sweet and wild and messy, and I wouldn’t trade it for anything.
That’s exactly why we put our gift guides together. Think of it as your shortcut to stress-free gifting, filled with ideas for all the special people in your life and maybe a little something for yourself too. Our hope is that it helps you spend less time stressing and more time soaking in the magic of the season. Oh and we also threw in 25% off with code GIFT to make it more accessible.
Shopping for the people I love is one of my favorite parts of the holidays, but I’ll be the first to admit it can get overwhelming fast. There are so many choices out there. And let’s be honest, everyone shops differently. Some of us are hunting for the perfect something for our sisters or best friends, others are spoiling their daughters or themselves, which I fully support. Personally, I love the “one for someone on my list, one for myself” approach.
When we started creating these guides, the goal wasn’t to sell you more stuff — it was to make life a little easier. We know how many decisions you’re already making in December, from class parties to travel plans to those last-minute Target runs. This is one thing we wanted to take off your list, something simple, thoughtful, and joy filled to help you focus on the fun part again.
When we build these guides each year, we think about you — the way you shop, the people on your list, and those little moments when your eyes light up because you’ve found the perfect thing. We organize everything by personality, life stage, and budget so whether you’re shopping for your mother-in-law, the life of the party, or the mom who somehow does it all, you’ll find something that just feels right.
And y’all, we test everything. The team, our friends, our families, everyone gets involved. We choose things we’d actually want to receive ourselves and ask, “Would I really give this?” If the answer isn’t a wholehearted yes, it doesn’t make the cut.
At the end of the day, it’s never just about gifting, it’s about connection. One of my favorite parts of the season is bringing my kids to the office and letting them each pick out a stack of bracelets for their teachers. It’s always equal parts sweet and hilarious. Sometimes their choices wouldn’t exactly be mine, and there have definitely been some very “creative” stacks dreamed up by small hands, but I love watching the joy and care they put into each one. It’s a reminder that gifting isn’t about the thing itself, it’s about the love, thought, and meaning behind it.
Y’all have been part of our story from the very beginning, and these guides are one small way we get to give back to this amazing community. Helping you gift well means helping you create memories that last. Because it’s never just jewelry, it’s a piece of your story or hers — the bracelet your sister wears every day, the necklace your mom never takes off, the little reminder of a moment you wanted to hold onto. That’s the part that matters most to us.
Every year, y’all ask for these guides, and they’ve become one of our favorite traditions. We love putting them together because they’re rooted in generosity, creativity, and connection. It’s our way of saying, “We see you,” and “We’ve got you,” during a season that can feel a little chaotic.
Our hope is simple: that these guides make your holiday shopping easier and give you a little more room to breathe. More cocoa. More laughter. More time with the people who make the season feel magical.
And if you’re anything like me, you’ll still be wrapping gifts at midnight on Christmas Eve with a Hallmark movie playing and tape stuck to your sweater, but at least, hopefully, with a full heart.
--BESS