Life lately has felt like a mix of everything chaotic: carpool lines, basketball tournaments, grocery runs, church on Sundays, and trying to fit in real moments somewhere in between. The truth is, I don’t have time for “holiday dressing” that only fits a few nights of the season. I need pieces that make sense for the everyday chaos and the moments I actually get to slow down and celebrate.
That’s where Electric Avenue came from because I know all too well the packed scheduled November/December bring.
Bess and I wanted to create something that captures the energy of the holidays but still feels like it can be worn for real life. Not the perfectly posed version, but the version that includes coffee stains, Target runs, and a calendar full of school events and dinner parties.
So this year, we split the collection into two drops because holiday has two sides: everyday and all out.
Drop One: Everyday Electric
The first drop is for your everyday holiday moments peppermint lattes (or in my case winter wonderland Alani), last-minute errands, afternoon pick-ups, and those “nothing special but still want to feel put together” days.
These pieces are your wear everywhere stacks: colorful, easy, and a little bit playful. They make baggy jeans and a sweatshirt feel intentional, which is basically my holiday uniform this time of year.
I’ve been stacking them with everything from a white tee and jeans to an oversized sweater. They make even the simplest outfit feel pulled together without trying too hard. That’s what I love most about this drop, it feels festive, but it still fits into my real life.
Drop Two: Party Electric
The second drop is when things get louder. Holiday parties, dinners, and those nights that start as “just one drink” and somehow turn into your favorite memories of the season.
These are your bold, statement-making pieces that instantly change your mood (and your outfit). They’re elevated, confidence-inducing, and everything the holidays should feel like.
Lately, my go-to look has been jeans and a blazer with a bold stack of bangles and the Frankie chain necklace. If you’re in the mood to spice it up, I love layering the silver and gold Frankies together, it’s unexpected in the best way.
For something a little more casual, track pants and a cropped sweater or button-up have been my uniform. You can wear it with sneakers during the day, then swap in heels and the Estelle necklace + abstract square charm for a quick, easy night-out look.
Our Kind of Holiday
Electric Avenue is for real life and real people, who live in both chaos and celebration. It’s the reminder that confidence doesn’t have to mean doing the most. Sometimes it just means showing up, stacking your favorite pieces, and letting who you are do the rest.
Here’s to the season ahead…bright, busy, and beautifully electric
-Allie